Optimizing a website so as to improve the search ranking requires a lot of patience and effort. Here is a list that I've summarized as a guide for Search Engine Optimization (SEO). Content is King In any content-driven website, rich authoritative content is key to drawing traffic, It is important to select a topic which interest you most, because passion drives everything packro.com.

Search Engine Optimization journey starts with a topic. And it has to be rich and authoritative along the way at packro.com.

- Keywords once the content has been drafted out, it is important to identify important keywords for the Internet keyword search, is an excellent tool which calculates the search frequency of keywords on the web. Remember to choose keywords that your segment market will use, not technical terms which they are not familiar with.

- Spice up your LINK Popularity Having both quantity and quality inbound links surpass most SEO techniques. If you could establish just 5 in-bound links from sites which have at least a Page Rank of 4 (PR4), your site's Google Page Rank will improve. Another good way to improve the link popularity is to submit your site to directories of a least a PR4. Install Google toolbar and you will be able to determine the PR value for all websites and pages.

- Meta Tags Two of the most important meta-tag are the Title tag and the Description tag. Set the values of these tags which correspond well to the content information in the page. Keep all Title tag values unique for each individual page. There are many FREE tag analytical tools on the web which you can test your settings. It will also be helpful to insert the ALT tag for images and photos. Structure the titles and sub-titles using H1-H6 tags so as to assist the spider to have a clearer understanding about your site.

- Things to AVOID

-Spider cannot interpret Flash and JavaScript. To your best ability, avoid the following:

-Heavy Flash codes.

-Heavy Java scripting.

-Content Management Solution, as most refrains user from changing the tag values.

-Two different pages with exactly the same content.

-Setting same colour to fonts and its background, spider may interpret as spam.

-Html frame.

-Image map.

-Associating your site with bad neighbor’s packro.com.

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