These products are coming in without a label on and therefore you get a huge number of no-name products flooding the UK market. In the early 1990s, the UK aftermarket was about 60% branded. If you go back EZ Battery Reconditioning to the early 1980s, it was more like 90% branded. So there has been a very steady decline in brand."Another major issue facing the industry is the escalating price of lead. Given that lead typically accounts for 40% of manufacturing costs, any severe oscillations in price can have serious consequences. But producers can't chop and change their strategy every time the price of lead moves.

While some producers use an array of measures to manage price movements such as hedging and improving their spent battery collection rates, surely the key is to negotiate with the OEMs to assist them in absorbing the lead price increases. Put simply, battery producers can't absorb a 100% increase in price in 40% of raw material costs. Otherwise, we shall see yet more consolidation ahead.In this article we'll have a look at how to, medium to long term, make the best use of our money if we're buying batteries for leisure use on a boat, an RV or a solar installation.

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